About Us

The Dales Bros Group is a third and fourth generation family run business which is a renowned market leader in auctioneering, has operated primarily in KZN for in excess of one hundred years. Business activities now span the entire country and encompass; valuations & appraisals, real estate & transportation. Dales Bros has been built on key values of integrity, honesty, reliability and efficiency – all of which form the foundation of this dynamic and diverse company. The company is driven and operated by the shareholders and directors who share the vision and philosophy of being totally dedicated to providing their clients the best market related prices and service available. The management team is young, innovative, forward thinking, passionate and dedicated to the core business.

Dales Bros truly understands the dynamics of the various markets within its scope of operation and is exceptionally well equipped and capable of delivering the best client service and results. Dales Bros are BEE (level 2) compliant. Our ethos is based upon an equal opportunity and empowerment philosophy and complies with all fiscal, trade and labour related legislation and believes that our motivated, happy and competent staff is one of our greatest strengths.

All divisions within Dales Bros are well integrated to provide a comprehensive and broad service to clients. All auctions are conducted from our Riverhorse Valley Saleroom, our receiving depot in Pinetown is open weekdays for clients in the highway region. Both branches offer a complete sales service and our specialist auction departments include: General household and office furnishings; Fine Art and Antiques; Motor Vehicles; Heavy Duty Plant and Machinery, Catering and Restaurants; Liquidation, Repossession and Bank Auctions; On demand on-site auctions.

The Dales Bros Group is a diverse third and fourth generation family run business which is a renowned market leader, has operated primarily in KZN for in excess of one hundred years, with business activities and focus now spanning the entire country.

Dales Bros has been built on key values of integrity, honesty, reliability and efficiency – all of which form the foundation of this dynamic and diverse company. The company is driven and operated by the shareholders and directors who share
the vision and philosophy of being totally dedicated to providing their clients the best market related prices and service available. The management team is young, innovative, forward thinking, passionate and dedicated to the core business.

Dales Bros truly understands the dynamics of the various markets within its scope of operation and is exceptionally well equipped and capable of delivering the best client service and results.

Group Marketing:
The Group is committed to a formal and detailed marketing strategy which targets specific market segments for each element of the Group’s core businesses objectives.

This strategy includes an extensive communication strategy incorporating an interactive corporate Dales Bros website, extensive and regular press advertising and the use of various effective electronic communication media. Customer loyalty is also a key focus
and customer satisfaction is a top priority.

Administration:
An efficient tailor-made computer software business and auction programme specific to the Dales Bros business, supports the customer friendly and effective auction process – from receipt of goods from sellers, invoicing, timeous payments to sellers and the delivery of goods to buyers.

BEE Equal Opportunity and Empowerment:
We have recently been awarded our EmpowerDex rating, scoring the second highest rating of AAA, the highest amongst the top auction houses of KZN. We have 4 Government appointed appraisers in our group. This enables the group to offer a broad and reliable track record of experience in major corporate companies.